But, at the time there was a major shake-up in local SERP results, suggesting a major update occurred. There is no direct confirmation of this either, but there is data that seems to suggest that this particular update had also applied to organic results. Joy Hawkins suggested “that this update only impacted rankings in the 3-pack and local finder (Google Maps local results).”Current statistics, data, and trends suggest that local SEO is headed toward a paradigm shift in significantly improved context and understanding.
It could even be suggested that these devices implement higher-quality, faster, and overall improved algorithms to serve enhanced voice search results to the user. Google is always adjusting and updating its algorithms. It remains to be seen what will happen, but hopefully it will help improve all search results. AdvertisementContinue Reading BelowFeatured Image: Paulo BobitaAll screenshots: Taken by author.
Local SEO is a hot topic for Google and it makes sense - we're all looking for things physically near us! Don't forget that local SEO is a great investment, but you'll also want to make sure not to ignore other ways your retail or brick and mortar location can capitalize on digital. SEO Lincoln.
Make it easy on Google to understand these elements of your business. Your page title tag, header tag and meta description should clearly state this information. If you're using WordPress to build your website, you can easily update your website page title tag under Settings > General in the left navigation.
There has been a lot of debate over whether or not page title tags and meta descriptions are still relevant. Now whether or not they are still a ranking factor (which page title tags will trump meta descriptions), they are still a HUGE element in the first impression your web page has on a potential visitor.
Optimize your page title tags to include the name of the city and the product or service you offer. This will help to not only tell search engines "this is where you can find me" but it also clearly states "and this is what I do in this location." Which rolls nicely into the next topic for discussion...
In order to apply product/service schema to each of your individual product/service offerings, they have to have their own page. So not only is this an overall SEO best practice, as it helps to paint a more clear sitemap for search engines and also helps your product/service pages rank for that specific offering, it opens the door to specific schema applications.
If we had one page that said "Our Services" and no other individualized pages, do you think we'd ever rank for Local SEO or Social Media or Web Design with a web page labeled "Our Services?" Doubtful. Similarly, if you have multiple locations, create a page for each location. How do you expect your Phoenix location to show up in search results if it's on the same page as your Chicago and Tampa locations? Exactly.
So stop trying to make all your children share bunk beds and give each of them their own room. It might take a bit more work, but it will give them more space to mark their territory and be found when called upon. Now what was that you said about schema? At the very least, you should apply local business schema, or structured data markup to every web page to optimize your website for local SEO.
Local schema is additional code that you can add to the pages of your website to make it easier for search engines to understand who you are, what you do, where you're located and how you may be relevant to people who might be searching for your type of products or services (SEO Lincoln).
Again, the entire mindset behind schema is speaking to a robot (search engines) in their own language. Simplify things for them. Yes, they might understand English, but it's their second language. So speak to them in their language for optimal local search results. If you have schema on your site, or you're not sure, you can also test a URL on Google's Structured Data Testing Tool and see the break down of various schemas on your website.
However, claiming your business listing and filling out the content for it is essential to your local SEO listing -- especially for your Google Local Pack and SERP results. Don't get discouraged if your business category isn't listed, while there are over 2,000 categories, they have some weird ones, so try your best to find the fit that makes the most sense for your business. Lincoln SEO.